Sony Ericsson has unveiled a cell phone accessory “Design Collection” by one of the world’s most famous tennis players, Maria Sharapova, to a select audience of international lifestyle journalists flown into London for the special occasion.

Maria Sharapova is Sony Ericsson’s first global brand ambassador. The four year agreement was sealed in January 2008 and the Maria Sharapova Design Collection is the first design collaboration campaign to be announced.

Some of London’s up and coming faces on the catwalk modelled the season’s fashion look by young urban designers to compliment the Maria Sharapova Design Collection. Louise Roe, stylist and fashion expert, hosted the show and presented the Sony Ericsson mobile phone accessories to leading lifestyle media writers from around the world. The Maria Sharapova Design Collection consists of the IDC-31 Courtside Case, the compact IDC-32 Exercise Case, the IDC-33 Party Bag and the IDC-34 Travel Wallet.

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